Freelance Social Media Content Creator

Baltimore, MD (On-site)

Salary Not AvailableIntern/New GradContract

Posted 7 hrs ago

Job Summary

Own and execute OPP's digital storytelling by planning and producing platform-tailored content, coordinating the content calendar with ownership, and delivering photo, video, and graphic assets across Instagram, TikTok, and related channels.

  • Develop and present a cohesive digital content plan and calendar
  • Create engaging, platform-specific content across multiple formats

Job Description

Responsibilities

  • Creative Planning & Collaboration
  • Meet with OPP's ownership team to understand the restaurant's concept, brand identity, audience, and business goals.
  • Develop and present a proposed digital content plan based on OPP's established brand direction.
  • Pitch creative concepts, content series, and platform-specific approaches that help introduce OPP and build an engaged audience.
  • Identify opportunities to tell OPP's story through its food, beverages, art collection, private events, people, and recurring restaurant programming.
  • Collaborate with ownership to refine ideas and establish an agreed-upon content calendar.
  • Bring fresh ideas and recommendations as the restaurant and its digital presence evolve.
  • Content Creation
  • Create photo, video, and graphic content for OPP's Instagram, TikTok, Facebook, Pinterest, and other relevant social platforms.
  • Adapt content to suit each platform's format and audience.

Requirements

  • Experience creating social media content for a personal brand, business, organization, or creative project.
  • Ability to develop content ideas and translate a brand's identity into a cohesive digital content plan.
  • Familiarity with Instagram, TikTok, Facebook, and Pinterest, including the different types of content suited to each platform.
  • Experience creating and editing short-form video content.
  • Working knowledge of Canva, CapCut, or comparable creative tools.
  • A strong sense of visual storytelling, composition, and brand consistency.
  • Ability to capture usable photo and video content using a smartphone or camera.
  • Strong written communication skills and attention to detail.
  • Ability to present creative ideas, take direction, and collaborate with ownership.
  • Strong organizational skills and the ability to meet agreed-upon deadlines.