Freelance Senior Paid Social/Video Buyer (Contract, Part Time, Remote) at Scavenger | USA

Freelance Senior Paid Social/Video Buyer (Contract, Part Time, Remote)

USA (Remote)

Salary Not AvailableSenior Level6+ years expTemporary

Posted 4 weeks ago

The other 99% submit and hope. You're about to do something different.

Own the hands‑on media buying and measurement for a cross‑channel launch plan with tight tracking and rapid creative iteration.

Phase 0 and tracking setup: GA4, GTM, UTMs, and pixel/CAPI alignment across Google/YouTube, Meta, and new channels.
Campaign strategy and optimization: plan, buy, and optimize across Google/YouTube and Meta with policy‑compliant expansion to TikTok/Reddit; phased launches from waitlist to post‑launch capture.
Creative testing and reporting: develop test matrices, run rapid variants, and ship a weekly KPI/update log to drive next tests.

Phase 0 (July 3–16): asset/access setup (FB Page/IG, YouTube channel), GA4 + GTM + Pixel/CAPI + tags, UTM/click ID standards, baseline reporting, and a week‑1 test plan
Plan/buy/optimize across Google/YouTube and Meta (Facebook + Instagram); add TikTok and Reddit if policy‑compliant
Verify FB Page; connect Instagram; create/brand YouTube channel; connect assets to ad accounts/Business Manager
Implement tracking: GA4, Google Tag Manager, UTMs, click IDs; validate Meta Pixel + CAPI and Google/YouTube tags
Develop creative test matrices; propose hooks, scripts, captions; light edits/variants for rapid iteration
Build phased campaigns for Preview (waitlist), Launch (preorders), and Late Pledge (post‑launch capture)
Stand up light retargeting; manage exclusions and frequency
Ship a weekly KPI one‑pager (insights → actions → next tests) and maintain a shared experiment log