Responsibilities

• Setup and manage client campaigns in Meta, Snapchat, Pinterest, TikTok and LinkedIn.
• Develop insights and actions that demonstrate a thorough understanding of the client’s goals, platform capabilities, and results
• Continually evaluate biddable media strategies on your respective accounts, identifying testing and account growth opportunities.
• Maintains a strong comprehension of paid social performance metrics and how to optimize performance based on accurate reading of delivery by metric across all objectives.
• Work closely with the ad operations and analytics teams for all tagging and reporting requirements.
• Ensure flawless execution (budget, targeting, placement, pacing, performance, optimization, reporting).
• Maintain strong working knowledge of social platforms (Facebook, Instagram, Pinterest, Snapchat, TikTok, etc) along with their respective emerging platforms.
• Stay abreast of changing trends in the industry and across all platforms; also taking note of results we have seen within the agency across all clients and use those to guide future recommendations.
• Communicate effectively and facilitate presentations to clients and agency counterparts
• Measure impact and effectiveness of various biddable media channels and formats using quantitative and qualitative media metrics.

Requirements

• Minimum 3-4 years of paid social experience

Preferred

• Bachelor’s Degree from an accredited four-year college or university (preferred)
• Advertising/media agency experience preferred
• Biddable media experience across programmatic and e-commerce is a plus