Responsibilities

• thelab is looking for a freelance Senior Copywriter to join the team.
• The Role: Creative work: - You’re the first person the CD turns to in a brainstorm or to lead copy for critical projects and new business pitches. - When it comes to social media you are fluent and prolific--organic and paid, concept and execution. - You’re current with/ahead of cultural, creative, and industry trends. - You can juggle multiple projects at once while maintaining attention to detail and the highest creative standards. - You are comfortable and persuasive when presenting work to internal and client audiences. Collaboration - You strategize with internal team members to anticipate problems, analyze solutions, identify alternatives, and suggest recommendations. - You collaborate with other departments, account management, strategy, and clients to ensure extraordinary work. - You delegate and share tasks/responsibilities to improve project output. - You lead by example, providing solutions, and giving/receiving constructive feedback with grace. - As a senior creative, you take ownership of and responsibility for every project you touch.

Requirements

• Advertising/Marketing Agency experience is required.
• 5+ years in advertising copywriting (or equivalent quality of creative work)
• Strong strategic and conceptual skills
• Work spanning cross-channel ad campaigns, with depth in digital, social, and motion
• Portfolios should demonstrate digital/social (including paid) and UGC-style content, as this role is responsible for creating consumer-facing content across digital, social, video, and other platforms.

Preferred

• Experience in the mattress/sleep industry, sleep wellness, and/or CPG is preferred.
• Bonus points for experience with highly technical product features and benefits.