Freelance Measurement & Analytics Manager

New York City, NY (Remote)

$50/hr – $75/hrMid Level4+ years expContract

Posted 2 months ago

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Job Summary

Own the monitoring and measurement workflow for earned media across multiple channels, turning coverage data into actionable signals for client teams.

  • Monitoring & Analytics: Track daily coverage, update dashboards, and surface trends using reach, impressions, and share of voice.
  • Reporting & Frameworks: Compile weekly/monthly/quarterly reports and help refine measurement frameworks.
  • Data Quality & Tools: Ensure accurate logging of placements and explore AI-enabled reporting enhancements.

Job Description

Responsibilities

  • Monitor daily media coverage across print, digital, broadcast, and social channels for client accounts
  • Log and categorize placements in our tracking tools with accuracy and consistency
  • Maintain and update coverage dashboards
  • Help calculate earned media metrics (reach, impressions, share of voice, etc.)
  • Assist with compiling weekly, monthly, and quarterly coverage reports for client accounts
  • Flag notable coverage and surface trends to the account team
  • Assist with building and refining measurement frameworks as needed

Requirements

  • Genuine enthusiasm for data tracking and media monitoring
  • Strong attention to detail; accuracy is paramount
  • Hands-on experience with Muck Rack, Critical Mention, and/or Meltwater
  • Comfort working in spreadsheets (Excel and Google Sheets) and reporting dashboards
  • Familiarity with PR and earned media metrics
  • Ability to work independently, meet deadlines, and flag issues proactively
  • Comfortable using AI-driven tools and platforms to support coverage reporting and optimization
  • Curiosity to continuously test and adopt new technologies.
  • Minimum of 4 years of hands-on experience in PR measurement, media monitoring, or digital analytics, preferably within a PR agency or in-house communications environment.

Benefits

  • This is a fully remote position; Flexible hours with consistent weekly availability required.
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Catamaran (Confidant PR)

Catamaran is an agile strategic comms agency built to help brands earn attention, trust and brand love in today’s fragmented, always-on media environment. By embedding small teams of versatile, experienced, AI-savvy communicators alongside in-house partners—and collaborating closely with creative partners—Catamaran delivers earned-first programs aligned to culture, business goals, and real-world outcomes. Formerly the PR practice at Confidant, Catamaran launched as a stand-alone agency in January 2026. Learn more at catamarancomms.com.