Responsibilities

• Translate campaign objectives and audience strategy into platform-specific execution, primarily within LinkedIn
• Lead development of top-of-funnel (TOFU) campaigns designed to drive awareness and qualified demand
• Build and refine audience strategies using first-party (CRM) and third-party data sources
• Develop scalable prospecting and retargeting frameworks aligned to full-funnel marketing efforts
• Understand and apply platform-specific targeting nuances (job title, company, seniority, ABM, etc.)
• Identify opportunities to test audience segments, creative formats, and bidding strategies
• Execute end-to-end campaign builds directly in-platform (LinkedIn required; Meta a plus)
• Experience onboarding and utilizing third-party (3P) data, CRM and audience-enhanced data for targeting and segmentation strongly preferred
• Build and manage matched audiences, retargeting pools, and lookalike audiences
• Ensure accurate tracking, tagging, and QA across campaigns

Requirements

• 3+ years of hands-on paid social experience with strong in-platform buying expertise
• Deep experience managing LinkedIn campaigns for B2B audiences
• Proven experience onboarding and activating CRM and/or third-party (3P) data within LinkedIn
• Experience building advanced audiences and understanding platform targeting nuances
• Experience supporting or aligning with full-funnel strategies (TOFU → MOFU → BOFU)
• Strong understanding of demand generation and B2B audience strategy
• Experience working closely with platform reps (LinkedIn preferred)
• Strong analytical, problem-solving, and communication skills
• High attention to detail with proven ability to QA and manage campaigns at scale

Preferred

• Experience onboarding a new client