Freelance Director, Brand Strategy (Zillow)

El Segundo, CA (Hybrid)

$85/hr – $95/hrSenior Level10+ years expFreelance

Posted 5 months ago

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Job Summary

Drive integrated media strategy and client-impactful plans across disciplines with leadership on innovative, test-and-learn initiatives.

  • Own integrated media plans across Strategy, Investment, Social, Performance Media, Analytics
  • Requires 10+ years in Media Planning/Strategy; linear TV experience essential
  • Strong client leadership and cross-functional collaboration with a track record of innovative campaigns

Job Description

Responsibilities

  • Lead Brand Strategy and Planning across multimedia channels
  • Creation of clear and measurable objectives, strategies, and the approach to deliver on business objectives
  • Drive collaboration across all disciplines (Strategy, Investment, Social, Performance Media, Analytics) to create integrated plans that make an impact on customers and deliver on client business objectives
  • Leading innovation and progressive planning techniques by testing and learning through new opportunities, partners, and technology
  • Oversee development of client presentations, designed to effectively bring the story of the media plan to life in strategic and engaging ways
  • Ongoing and regular client service, communication and account management
  • Active in the industry and community with a high level of knowledge and interest across media trends, opportunities, and the landscape

Requirements

  • Bachelor’s degree required
  • 10+ years of experience in Media Planning/Strategy with previous experience in personal finance, banking, credit cards, or apps strongly preferred
  • 5+ years of experience managing and developing teams
  • Linear TV planning experience a must
  • Excellent written and verbal communication skills
  • Exceptional management, organizational, and responsiveness skills
  • Ability to build strong, trust-based relationships with clients, make an impact on their business, and showcase the talent and accomplishments of the entire agency team(s)
  • Strong media marketplace knowledge and understanding of what drives the most successful agreements between media partners, clients, and agencies

Preferred

  • Passionate about generating groundbreaking ideas and infusing our team with a fresh perspective to drive creativity
  • Positive attitude and energy – good vibes only!

Benefits

  • generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
  • employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.
Canvas Worldwide logo

Canvas Worldwide

Named one of AdAge's 2024 Best Places to Work, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's, Dolby Laboratories, Zillow, and more.

Founded in 2016
Los Angeles, CA, US
593 employees (151 in marketing)

Traffic Signals

Monthly Visitors
4.2K
Traffic Source Mix
Search
30%
Direct
53.4%
Referral
6.5%
Social
8.7%
Paid
1.2%

Headcount Trend

Current headcount: ~581

Marketing Team

Marketing Team Size
130 (22% of company)
Median Career Experience
9 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
6

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