Responsibilities

• Visit the farm regularly to capture photos and videos of farm life, products, deliveries, people, programs, and events.
• Bring fresh ideas for sharing what makes the farm special.
• Create engaging Reels and Stories using CapCut or comparable video editing software.
• Write clear, compelling captions and customer communications.
• Build and maintain an organized library of photos and videos.
• Manage the account’s content creation, scheduling, publishing, and routine engagement.
• Maintain a social media calendar that reflects what is happening at the farm and what is coming up.
• Create a consistent mix of farm stories, store features, event promotions, and useful updates.
• Keep profile information, links, and Highlights current.
• Respond to routine comments and messages, bringing questions to the team when needed.

Requirements

• A creative self-starter with fresh ideas and strong follow-through.
• Experience managing social media and customer communications for a business or organization.
• A s portfolio showing photography, short-form video, and engaging written content.
• A good understanding of Instagram and how to create content that feels current, authentic, and relevant.
• Proficiency in CapCut or comparable video editing software and Canva.
• Experience with email marketing, opt-in text campaigns, and basic website content updates.
• An understanding of how to turn interest into store visits, purchases, registrations, and repeat engagement.
• Someone who can recommend an approach and carry it through without needing every step assigned.
• Availability for regular on-site content capture in Aspen and selected event coverage.
• A thoughtful approach to photographing community members and children, following the farm’s consent practices.

Preferred

• Experience with food, farming, retail, hospitality, community organizations, or nonprofits is a plus.