Freelance Copywriter at tms | Stamford, CT | $65/hr – $75/hr

tms

Freelance Copywriter

Stamford, CT (On-site)

$65/hr – $75/hrIntern/New Grad4+ years expContract

Posted 5 weeks ago

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Job Summary

Own and elevate brand copy across digital and retail touchpoints, turning product features into craveable culinary storytelling while building scalable messaging and launch toolkits.

Brand voice ownership across campaigns, product pages, social, and e-commerce to ensure clarity and consistency.
Translate features into benefits and recipes that spark desirability and guide launches and content series.

Job Description

Responsibilities

Write and refine compelling copy for the brand across digital, social, e-commerce, retail, and campaign deliverables—ensuring clarity, consistency, and a distinct brand voice
Translate product features into customer-relevant benefits and appetizing culinary narratives that make the product feel easy and desirable
Develop messaging frameworks, headlines, CTAs, and value propositions that scale across formats and help teams move faster
Support brand consistency by applying voice/tone guidelines and collaborating on evolutions to the brand voice as needed
Concept and write digital- and social-first copy with a test-and-learn mindset
Write conversion-minded e-commerce copy tailored to retailer requirements
Support integrated campaigns and launches with strong foundational copy that scales across channels
Collaborate with design and content teams to ensure copy is cohesive with visuals and optimized for readability
Report to the Culinary Creative Director and collaborate with cross-functional teams to understand briefs and channel requirements
Participate in brainstorms, contribute ideas, naming, and messaging to strengthen creative platforms

Requirements

4+ years of copywriting experience in-house or at an agency with a focus on consumer brands (culinary/food, kitchen appliances, or CPG preferred)
A portfolio with campaign messaging, social-first copy, short-form video/scripts, and e-commerce/PDP writing that drives clarity and conversion
Excellent writing, editing, proofreading, and tone adaptation across audiences and channels
Fluency in digital and social best practices: hooks, CTAs, paid social iteration, platform constraints
Working knowledge of e-commerce content standards (PDP modules, feature/benefit hierarchies, retailer specs including Amazon a plus)
Strong conceptual thinking with ability to contribute ideas, naming, and messaging
Highly organized and collaborative; able to manage multiple projects and deliver copy on deadline
A genuine interest in cooking and food culture with credibility to write recipes, techniques, and kitchen moments

Preferred

Experience writing SEO-informed web copy and/or email/CRM copy balancing brand voice and performance goals
Familiarity with retailer and e-commerce ecosystems including Amazon and compliance-aware product copy
Any combination of culinary copy, digital/social, and e-commerce experience

tms

tms unites technology and marketing and sourcing to drive transformational change for the world’s leading brands. With 1200+ employees across 26 countries, we offer an impressive range of solutions — from inspiration and innovation to category management and delivery. Headquartered in Chicago with 10 offices worldwide, we are responsible for some of the world’s most successful and iconic long-term marketing platforms, including McDonald’s Happy Meal and MONOPOLY programs. Operating as a creative agency, a strategic consultancy and a technology provider, we engage with over 110 million customers every single day for clients including McDonald’s, adidas, T-Mobile, Starbucks, Vue and O2.

Founded in 1986

Chicago, Illinois, USA

2.8K employees (420 in marketing)

tmsw.com