Responsibilities

• Lead brand strategy development from discovery through creative brief
• Synthesize quantitative and qualitative research into clear, actionable insights
• Identify cultural tensions, audience motivations, and whitespace opportunities
• Craft a compelling brand narrative and positioning that inspires creative teams
• Partner closely with creative leads to ensure strategy is expressed effectively in execution
• Build and present strategic frameworks, decks, and storytelling that resonate with senior stakeholders
• Guide messaging architecture, tone of voice, and campaign platforms

Requirements

• Proven experience in brand strategy, preferably at an agency or in a freelance leadership role
• Strong ability to turn complex data and research into clear, engaging stories
• Exceptional writing and presentation skills
• Experience developing positioning, insights, and creative briefs that lead to breakthrough work
• Comfort operating in fast-paced, collaborative environments with multiple stakeholders
• Strategic thinker with a sharp point of view and attention to detail

Preferred

• Background in beverage, alcohol, or CPG categories—especially ready-to-drink (RTD) brands
• Experience working on confidential or high-profile pitches