Freelance Associate Director, Performance Content - Commerce, Retail Media Strategy & Activation

Chicago, IL (Hybrid)

Salary Not AvailableSenior LevelTemporary

Posted 3 weeks ago

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Job Summary

Own enabling product visibility and discoverability in commerce across retailer, marketplace, and retail media ecosystems, coordinating cross‑functional efforts to translate GEO/AEO needs into actionable activation plans.

  • Own recommendations to improve product discoverability and downstream performance.
  • Bridge AI/search visibility learnings to commerce and retail media planning.

Job Description

Responsibilities

  • Identify commerce and retail environments most relevant to each segment, including retailer.com, marketplaces, retail media networks, and product detail page ecosystems.
  • Evaluate how product content, retail taxonomy, reviews, availability, ratings, and merchandising may influence search, AI answer visibility, and consumer conversion.
  • Partner with commerce, retail media, SEO, and brand teams to recommend practical changes that improve product discoverability and downstream performance.
  • Translate GEO/AEO needs into commerce actions, such as improved PDP content, structured product information, retailer search optimization, marketplace presence, and retail media alignment.
  • Identify where teams have control versus where retailer or partner coordination is required.
  • Support activation planning across top priority retailers and marketplaces.
  • Help connect AI/search visibility learnings to commerce performance and retail media planning.

Requirements

  • Strong commerce, retail media, marketplace, or shopper marketing experience.
  • Understanding of retailer search, PDP optimization, marketplace content, retail media activation, and conversion drivers.
  • Ability to work across brands, retail partners, and internal commerce/media teams.
  • Experience with platforms such as Amazon, Walmart, Target, Kroger, Instacart, Chewy, PetSmart, or similar preferred.
  • Comfortable translating strategic AEO/GEO needs into practical commerce activation steps.

Benefits

  • Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
  • The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
  • - Paid Family Care for parents and caregivers for 12 weeks or more
  • - Monetary assistance and support for Adoption, Surrogacy and Fertility
  • - Monetary assistance and support for pet adoption
  • - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • - Tuition Assistance
  • - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • - Matching Gifts programs
  • - Flexible working arrangements

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