Responsibilities

• Build social influencer strategies cross-functionally with minimal oversight
• Collaborate with strategy, creative, paid and agency teams to deliver program initiatives
• Drive an influencer program forward, managing a team to negotiate contracts and deliver content on time
• Lead end-to-end influencer procurement: recommendations, reviews, posting, and reporting
• Maintain strong relationships with talent and management agencies for quick turn requests
• Spearhead high-profile activations and campaigns for top tech, consumer, and CPG clients
• Provide expert counsel on social/digital/influencer best practices
• Lead a high-performing team; mentor and develop junior team members

Requirements

• 8+ years of experience, preferably within an agency environment
• Is comfortable working in a team setting, is not an independent contributor
• Strong understanding of the overall media and social landscape, with an emphasis on digital experience
• Excellent communication and negotiation skills, with ability to develop relationships with influencers, creators, agencies, and other partners
• Deep expertise in managing influencer programs
• Strong knowledge of social platforms, including paid amplification and campaign optimization
• Strong understanding of marketing funnel analytics & KPIs
• Familiarity with a broad set of social, media and influencer analytics tools
• Detail-oriented, multi-tasker with excellent time-management skills
• Strong written, verbal communication, negotiation and presentation skills

Preferred

• Experience leading a team is an asset
• Bonus if you have experience in the B2B and LinkedIn influencer space