Responsibilities

• Support the planning, launch, and management of integrated marketing campaigns that drive Freedom cardmember engagement, retention, and portfolio growth.
• Translate portfolio and marketing strategies into clear campaign briefs, business requirements, timelines, channel plans, QA plans, and launch checklists.
• Coordinate end-to-end campaign delivery across email and other relevant channels, from initial briefing and creative development through approvals, launch, and post-launch review.
• Partner with Product, Analytics, Finance, Creative, Operations and Technology, Legal, Controls, and channel teams to manage inputs, dependencies, risks, and execution.
• Guide the development of customer messaging and creative by providing clear direction, consolidating feedback, and ensuring assets are accurate, relevant, and launch-ready.
• Maintain campaign roadmaps, workback plans, trackers, and status updates while managing multiple initiatives and competing priorities.
• Support the development and execution of test-and-learn plans to improve messaging, customer experiences, channel performance, and campaign outcomes.
• Monitor campaign and customer performance metrics; synthesize results, key learnings, and opportunities for optimization.
• Turn data and customer insights into actionable recommendations for future campaigns and engagement strategies.
• Prepare concise updates, performance summaries, and recommendations for team leaders and cross-functional partners.

Requirements

• Bachelor's degree or equivalent experience.
• 3 to 5 years of experience in integrated marketing, customer or lifecycle marketing, campaign management, brand management, or a related discipline.
• Ability to coordinate cross-functional work and drive outcomes in a matrixed organization.
• Strong project management and organizational skills, with the ability to manage multiple initiatives and deadlines.
• Clear written and verbal communication skills, including the ability to develop concise briefs, requirements, and leadership-ready updates.
• Customer-focused and results-oriented approach with strong attention to detail.
• Ability to interpret campaign performance and translate insights into practical recommendations.
• Proactive problem-solving skills and comfort operating in a fast-paced environment with evolving priorities.

Preferred

• Experience in financial services, credit card marketing, consumer portfolio marketing, or another regulated industry.
• Experience executing email marketing and familiarity with additional channels such as in-app, web, or direct mail.
• Background partnering with internal creative teams or agencies and managing creative development workflows.
• Familiarity with customer lifecycle strategies, including engagement, retention, personalization, and journey planning.
• Experience applying test-and-learn methodologies and using performance results to optimize marketing programs.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.