Franchise Marketing Optimization Analyst

Buffalo, NY (On-site)

$62K/yr – $77K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

This role focuses on leveraging Marriott/IHG systems, optimizing digital presence, and driving demand. It requires a marketing/business/hospitality background with 3+ years in hospitality franchises. The position offers benefits such as insurance, retirement matching, and performance bonuses.

Job Description

Responsibilities

  • Fully leverage Marriott and IHG commercial systems while strengthening property‑level use of brand tools, promotional calendars, and chain‑supported platforms
  • Ensure accurate and effective execution of loyalty campaigns, member offers, brand‑led demand programs, and franchisor‑supported digital performance tools
  • Maintain and optimize digital presence across OTAs, Google Business Profiles, metasearch channels, and brand.com content modules
  • Support demand‑driving initiatives tied to RevPAR, ADR lift, loyalty penetration, pacing targets, and overall commercial performance
  • Monitor and share KPIs from chain‑driven demand and brand activations, extracting insights from dashboards to identify optimization opportunities
  • Conduct periodic audits of OTA listings, brand sites, and promotional messaging while supporting field needs and ensuring alignment with chain standards

Requirements

  • Bachelor's degree in marketing, business, or hospitality
  • Minimum of 3 years of experience in a hospitality franchise ecosystem
  • Familiarity with Marriott and IHG commercial marketing tools and data environments

Preferred

    Benefits

    • Medical, dental, and vision insurance
    • 401(k) with up to 4% company match
    • Annual performance bonus based on level, as well as individual, company, and location performance
    • Paid vacation days and holidays
    • Paid parental bonding leave
    • Tuition and/or professional certification reimbursement
    • Generous friends-and-family discounts at many of our hotels and resorts
    Delaware North logo

    Delaware North

    3.5 Glassdoor

    Delaware North is a global leader in the hospitality and entertainment industry. The company annually serves more than a half-billion guests across three continents, including at high-profile sports venues, airports, national and state parks, restaurants, resorts, hotels and casinos. Building on more than a century of enduring partnerships and a commitment to local communities and sustainability, Delaware North’s vision is to delight guests by creating the world’s best experiences today while reimagining tomorrow.

    Founded in 1915
    Buffalo, New York, USA
    13K employees (345 in marketing)
    57% recommend to a friend
    65% CEO approval

    Traffic Signals

    Monthly Visitors
    187.2K
    Monthly Google Ads Budget
    $142
    Traffic Source Mix
    Search
    31.1%
    Direct
    48.3%
    Referral
    16.2%
    Social
    3.5%
    Paid
    0.7%

    Headcount Trend

    Current headcount: ~13.2K

    Marketing Team

    Marketing Team Size
    228 (2% of company)
    Median Career Experience
    13 years
    Median Tenure
    4.4 years
    Marketing Roles Posted (Last 30 Days)
    5

    Funding

    Last Raise
    Debt Financing, 6 months ago

    Funding History

    • Oct 2025
      Debt Financing

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