Franchise Digital Marketing Specialist at BELFOR Franchise Group | Ann Arbor, MI

Franchise Digital Marketing Specialist

Ann Arbor, MI (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead a franchise-focused digital marketing program by coordinating paid media, SEO, content, and client reporting to drive local leads and growth.

Own KPI reporting and performance analysis for SEO and PPC per client to inform strategy.
Coordinate with brand and marketing teams to align franchisee performance, challenges, and priorities.
Coach franchise owners and manage campaigns, WordPress pages, content creation, and third-party partnerships.

Job Description

Lead a franchise-focused digital marketing program by coordinating paid media, SEO, content, and client reporting to drive local leads and growth.

Own KPI reporting and performance analysis for SEO and PPC per client to inform strategy.
Coordinate with brand and marketing teams to align franchisee performance, challenges, and priorities.
Coach franchise owners and manage campaigns, WordPress pages, content creation, and third-party partnerships.

Requirements

2+ years digital marketing experience
Bachelor's degree preferred
Knowledge of SEO and digital marketing concepts
Experience in data reporting and presentation
Experience in WordPress editing and optimization -- HTML is a plus
Experience in Facebook Business Ads
Organization and administrative experience in office environments
Proficiency with Microsoft Excel and other office software
Experience in customer service and resolving complicated issues
Experience in data reporting and presentation

Preferred

Preference for Google Ads and Analytics Certified
HTML knowledge
Experience in WordPress editing and optimization -- HTML is a plus
Self-motivated and comfortable with video call meetings

BELFOR Franchise Group

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

myjobs.adp.com/plymouthrock/cx/job-listing