Franchise Brand Manager

Responsibilities

• Develop and execute brand-specific marketing plans for Maid Brigade in alignment with company objectives and go-to-market strategy.
• Guide the rollout and adoption of core initiatives/big rocks, including email lead nurturing.
• In collaboration with the Senior Director of Marketing, Brand President, create an annual brand fund and marketing calendar and budget to execute full-funnel strategic marketing campaigns across owned, shared, earned and paid media which support strategic growth initiatives.
• Manage Marketing Calendar, cadences of promo roll out and recurring service promotions (gift certificates, seasonal promotions).
• Maintain and enforce consistent brand identity, messaging, and visual standards across all channels.
• Manage owner support ticket requests via Monday.com
• Build and maintain the Local Marketing Playbook, ensuring tools and resources are clear, actionable, and aligned with brand positioning.
• Plan, manage, and measure multi-channel national campaigns in partnership with the Director of Digital Marketing.
• Work with agencies to develop social media content calendar, content creation, print, and event marketing.
• Leverage third party software and vendors to post content and creative to social media platforms.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field; advanced degree preferred.
• 5+ years of marketing leadership experience, preferably in a franchised or multibrand environment.
• Proven track record in executing integrated marketing strategies across multiple channels.
• Strong digital marketing expertise, including SEO/SEM, social media, and analytics.
• Excellent communication, leadership, and project management skills.
• Ability to work effectively with cross-functional teams, franchisees, and external partners.
• Creative problem-solving skills and adaptability in a fast-paced environment.
• Willingness to travel as required - up to 20%
• Self-motivated and self-directing; able to drive alignment and results involving various stakeholders.
• Familiar with how to use AI to increase productivity and increase ROI of marketing activities.

Preferred

• Advanced degree preferred
• Familiar with how to use AI to increase productivity and increase ROI of marketing activities.

Benefits

• Dental insurance
• Health insurance
• Paid time off