Responsibilities

• Develop the integrated media strategy, channel mix and spending plan around the client’s goals.
• Establish performance targets, forecasts, budget pacing and testing priorities.
• Monitor results across channels and recommend budget reallocations based on performance and business priorities.
• Review campaign setup, targeting, tracking, creative testing and optimization decisions with platform specialists.
• Resolve conflicting channel recommendations and keep the team aligned around shared outcomes.
• Personally manage Google or Meta campaigns when aligned with your expertise and agreed scope.
• Own the master project timeline, deliverables, meetings, approvals and action items.
• Coordinate onboarding and gather platform access, brand requirements, offers, audience information and historical performance data.
• Manage dependencies across media buyers, creative contributors and tracking specialists.
• Work with Operations Director to maintain Monday.com with clear owners, deadlines and next steps.