Fractional Paid Media Specialist  (US)

Responsibilities

• Use AI tools and no-code/low-code agents to automate repetitive tasks, such as bid adjustments, budget pacing, anomaly detection, search term mining, and performance reporting (For example, Optmyzr with human QA, or scripts to help pull and format data for optimization)
• Build lightweight workflows that reduce manual work and surface insights faster (think n8n, Zapier, Clay, or AI-native ad tools)
• Leverage LLMs for creative testing, keyword research, audience research, and competitive analysis
• Continuously look for where AI creates leverage in the campaign workflow and own the implementation
• Manage and optimize PPC campaigns end-to-end, from account structure and keyword strategy through bidding, budget allocation, and ongoing iteration
• Design and launch ad creative testing plans; optimize landing pages for performance
• Build forecasts and scenario projections to guide decisions
• Ensure accounts remain on budget while balancing efficiency and growth targets
• Own strategy and execution for Google Search campaigns
• Optimize campaigns around high-intent technical keywords

Requirements

• 3+ years running performance marketing campaigns
• Deep expertise with Google Ads Search campaigns
• Experience running campaigns for developer, SaaS, or infrastructure products
• Strong command of keyword strategy, conversion tracking, attribution, and performance optimization
• Strong understanding of keyword strategy, conversion tracking, attribution, performance optimization
• Experience with AI tooling around search and campaign optimization

Preferred

• Experience advertising to engineers or developer audiences
• Familiarity with AI / ML infrastructure tools
• Experience working with GA4, GTM, Segment, or server-side conversion tracking
• Comfortable writing prompts and light code/scripts to automate campaign operations
• Familiarity with no-code automation tools
• Experience using LLMs to accelerate keyword research, ad copy testing, or reporting workflows

Benefits

• A remote-first, international team working on cutting-edge AI infrastructure.
• A competitive salary with additional perks.
• Flexible working hours and async-friendly culture.
• High ownership and real impact.
• Open-source, engineering-driven culture.
• Choose your own laptop equipment.
• For US-based candidates, we also offer a comprehensive benefits package including 401k match, health, dental, and vision insurance, plus flexible PTO policy.