Responsibilities

• 1. Own the ongoing marketing cadence for active prospects, dormant opportunities, customers, and strategic accounts.
• 2. Ensure trade-show leads, closed/lost opportunities, early-stage construction projects, and other “not now” prospects enter appropriate nurture programs rather than disappearing from view.
• 3. Partner with Sales and Customer Success to identify and execute customer expansion campaigns around portfolio growth, network lifecycle/upgrade opportunities, new services, and other relevant Tengo capabilities.
• 4. Build recurring customer communications that support retention, expansion, referrals, upgrades, and adoption of additional Tengo services.
• 5. Identify customer wins that can become testimonials, referrals, case studies, reviews, or other trust-building assets.
• 6. Work with our HubSpot specialist to translate lifecycle needs into automated workflows and sequences.
• 3. Content & Thought Leadership: emails and blogs
• • Write and schedule recurring email campaigns in HubSpot: educational content for existing customers, nurture touches for prospects and dormant leads, and pre/post-event sends.
• • Write and schedule our promotional emails and blog posts for posting through our ad partners
• • Turn CEO-provided ideas, observations, meeting notes and industry insights into first drafts of CEO Connect and other thought-leadership communications, preserving the CEO's voice and point of view for his final review.

Requirements

• 4+ years of B2B marketing experience as a hands-on generalist — ideally supporting a relationship-driven sales team.
• Strong writing chops: you can shift between a practical educational email, a CEO’s voice, and a blog post that reads like a human wrote it.
• Working fluency in HubSpot (email, lists, forms, basic workflows, reporting).
• Real event/trade show operations experience — you’ve owned deadlines, vendors, shipping, and travel logistics before.
• The fractional mindset: self-managing, deadline-driven, comfortable flexing hours up during event season and down in quieter months.
• Comfort using AI tools to draft faster without letting them write on autopilot.

Preferred

• outdoor hospitality / campground / RV industry familiarity
• WordPress
• Canva or Adobe
• Google Ads
• SEO/AEO experience