Responsibilities

• Work closely with no more than 4-5 clients managing the marketing function of their business
• Project manage marketing initiatives, tasks, and deliverables
• Time manage efficiently and keep clients within scope of consulting agreement
• Oversee the execution of agency vendors by scoping requests, reviewing and approving contracts, and holding them accountable to objectives through performance reviews
• Remove roadblocks, offer creative solutions, and a whatever it takes attitude towards hitting client growth objectives
• Work collaboratively with other Client Marketing Managers/Directors to share ideas, overcome roadblocks, and keep a client’s marketing program on track
• Create and deliver performance reports for clients in Google Slides
• Provide strategic guidance and recommendations on positioning, messaging, ad copy, target audience identification, and go-to-market strategies
• Organize, develop, write, and proof high-quality content for various marketing channels, including websites, sales decks, email campaigns, and ad copy, ensuring brand consistency and engagement
• Craft compelling sales and advertising copy that drives conversions, enhances brand positioning, and effectively communicates key value propositions
• Plan, create, and execute content calendars
• Plan, create, and execute targeted email marketing
• Coordinate content development, style and post blogs on client websites when needed
• Create content for and post basic social media posts using client image and video assets
• Conduct thorough audits and provide improvement suggestions of clients' existing marketing efforts, including digital marketing, branding, content strategy, and marketing communications
• Analyze marketing performance metrics, KPIs, and ROI to identify strengths, weaknesses, and areas for optimization
• Deliver actionable insights and recommendations for enhancing marketing effectiveness, efficiency, and alignment with business objectives
• Utilize marketing automation tools like Hubspot for workflow creation and customer nurturing, contact data importing, and campaign messaging
• Offer expertise in selecting and implementing marketing technology solutions that align with clients' business needs, budget, and resources
• Build and maintain strong relationships with clients, serving as a trusted advisor and strategic partner for their marketing initiatives
• Communicate effectively with clients to understand their goals, challenges, and priorities, and tailor marketing consulting services to meet their needs

Requirements

• Minimum 3 years of experience as a Marketing Manager/Director, Agency Project Manager/Producer, or in a senior account management role with a focus on marketing consulting, strategy development, project management, and client management.
• Strong experience with Meta ad campaigns: gathering assets, communicating performance results to clients and seeing through optimization recommendations with ad campaign managers
• Proven track record of success in driving marketing strategy, planning, and execution across marketing disciplines for clients across diverse industries and market segments.
• Deep expertise in digital marketing channels, marketing technology, analytics, and best practices. Platforms include Google Analytics, Google Ads, and Facebook Ads Manager.
• Excellent consulting, communication, presentation, and interpersonal skills, with the ability to build rapport and influence stakeholders at all levels.
• Strong project management skills, with the ability to manage multiple client projects simultaneously and deliver results on time and within budget.

Preferred

• Experience working in a fractional or consulting capacity is highly desirable.

Benefits

• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance