Fractional Marketer

Atlanta, GA (Remote)

Salary Not AvailableMid Level3+ years expContract

Posted 4 months ago

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Job Summary

Lead end-to-end B2B marketing for a logistics-focused agency, turning content into multi-channel campaigns and partner programs.

  • Own content activation and campaign execution across channels.
  • Must-have: 3–5 years in B2B marketing with hands-on HubSpot.
  • Standout: Experience supporting executive thought leadership or go-to-market content.

Job Description

Responsibilities

  • Content Activation Take existing content (book, workbook, keynotes, blog posts, social assets) and build campaigns, repurpose across channels, and ensure nothing sits unused
  • Speaker Marketing Support Translate speaking engagements into marketing moments: pre-event promotion, post-event content, audience capture, and follow-up sequences
  • HubSpot Management Build and maintain workflows, manage contact lifecycle stages, support email sequences, and keep reporting dashboards clean and actionable
  • Email Marketing Own campaign execution from copy to send and performance reporting
  • LinkedIn & Social Support organic social strategy, draft posts, and help grow both brand and personal account presence for key leadership
  • Analytics & Reporting Pull insights from HubSpot, LinkedIn, and other sources to track what's working and surface opportunities
  • Partnership Support Assist with co-marketing initiatives, partner communications, and content that supports strategic relationships

Requirements

  • 3–5 years of B2B marketing experience in a generalist or multi-channel role
  • A doer, not just a thinker: you are comfortable being hands-on keyboard and owning execution end to end
  • Hands-on HubSpot experience (certifications a plus)
  • Experience supporting or amplifying executive thought leadership a plus: books, speaking, podcasts, or personal brand content
  • Strong written communication skills, you can write for humans, not just algorithms
  • Comfortable managing multiple projects and stakeholders simultaneously
  • Analytical mindset: you know how to read the numbers and tell the story behind them
  • Self-starter who thrives with autonomy and doesn9t need to be told what to do next

Preferred

  • Experience working in or alongside an agency environment
  • Familiarity with tools like Clay, or SalesIntel
  • Background in logistics, freight, or supply chain (not required, but a bonus)
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LeadCoverage

LeadCoverage is the premier supply chain go-to-market consulting group, dedicated to driving revenue growth for our clients. We specialize in crafting GTM strategies that are grounded in data-backed insights and sophisticated mathematical models. Our proven expertise transforms businesses into market leaders, ensuring they stay ahead of the competition and achieve sustained success.

Founded in 2012
Atlanta, Georgia, USA
33 employees (15 in marketing)

Traffic Signals

Monthly Visitors
364
Monthly Google Ads Budget
$134
Traffic Source Mix
Search
20.1%
Direct
62.3%
Referral
4.7%
Social
11.9%
Paid
0.9%

Headcount Trend

Current headcount: ~33

Marketing Team

Marketing Team Size
15 (45% of company)