FP&A Marketing Budget Analyst

San Antonio, TX (Hybrid)

$76K/yr – $92K/yrMid Level4+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the finance-led marketing governance by shaping budgets, monitoring ROI, and delivering data-driven insights to optimize campaigns and pricing decisions.

  • Budgeting and forecasting: ensure accurate quarterly/annual plans and timely submissions.
  • ROI and analytics: track spend, identify variances, and translate data into actionable recommendations for campaigns and promotions.
  • Cross-functional partnership: collaborate with Marketing, Supply Chain, Operations, and Data Science to align strategy with financial goals.

Job Description

Responsibilities

  • Develop and maintain quarterly and annual marketing budgets, support forecast cycles, and ensure accuracy and timeliness of budget submissions.
  • Monitor marketing expenditures, identify variances, and provide insights on ROI for campaigns, promotions, and sponsorships.
  • Conduct pre- and post-analysis for promotional activities and Limited Time Offers (LTOs).
  • Prepare monthly and quarterly reports for Marketing leadership and FP&A, and deliver ad hoc analyses on marketing performance, pricing, and customer behavior.
  • Support the development of dashboards and KPI tracking tools to drive data-informed decision-making.
  • Partner with Marketing teams on campaign planning and execution, and liaise with Supply Chain, Operations, and Data Science for integrated insights.
  • Assist in aligning marketing strategies with financial objectives and provide recommendations for process improvements.
  • Support the implementation of new tools and systems for financial analysis to enhance reporting efficiency and accuracy.
Whataburger logo

Whataburger

On Aug. 8, 1950, an adventurous and determined entrepreneur named Harmon Dobson opened up the world’s first Whataburger on Ayers Street in Corpus Christi, Texas. He had a simple goal: to serve a burger so big it took two hands to hold and so good that after one bite customers would say, “What a burger!” He succeeded on both counts and turned that one little burger stand into a legend loved throughout Texas and the South. Today, each and every Whataburger is made to order, right when it’s ordered. And they’re still made with 100 percent pure, never-frozen beef and served on a big toasted five-inch bun with all “the extras” to suit your taste. Grilled jalapeños, extra bacon, three slices of cheese, no tomatoes, extra pickles? No problem. Your Whataburger will be made just like you like it, 24 hours a day, seven days a week. Whataburger’s following has grown exponentially in its more than 75-year history, thanks to a number of features, including its famous burgers and growing list of menu items, its iconic orange-and-white-striped restaurants and its famous Fancy Ketchup. Whataburger is more than a burger chain. It’s a place that feels like home to more than 51,000 employees, called Family Members, and millions of customers. It’s a brand built on pride, care and love. It’s a place people count on in their communities. It’s a place where goodness lives. So now with more than 1,100 Whataburger restaurants across 16 states stretching from Las Vegas to the Carolinas, road-trippers and hometown folks alike continue gathering under the big orange-and-white roofs for fresh, made-to-order burgers and friendly service.

Founded in 1950
San Antonio, Texas, USA
23K employees (239 in marketing)