Responsibilities

• Support the planning and execution of a strategic community programming calendar, including run days, walk clubs, ambassador activations, special events, and other community experiences.
• Own the community programming budget, including planning, forecasting, allocation, vendor management, and tracking spend against program goals.
• Coordinate event logistics, vendors, supplies, timelines, and staffing support plans across Marketing/ Retail/ Social, and other cross-functional partners.
• Partner closely with cross-functional teams to ensure broader brand priorities, product launches, campaigns, and cultural moments are thoughtfully integrated into community programming in an authentic way.
• Be hands-on at events and activations, ensuring every detail of the experience feels intentional, elevated, and on-brand.
• Analyze participation, engagement, attendance, and other program performance data to understand what is working, where there are opportunities for growth, and how we should strategically evolve our programming.
• Identify opportunities to expand the reach and impact of community programming, using data, audience insights, and emerging trends to inform where and how we invest.
• Continuously challenge the community strategy to make programming more engaging, inclusive, relevant, and impactful.
• Help build and evolve a robust, scalable ambassador program that strengthens relationships with key community leaders and creates meaningful brand advocacy.
• Support the day-to-day management of the ambassador community, including communications, activations, gifting, events, and ongoing engagement.

Requirements

• 2–4 years of experience in community, events, experiential marketing, partnerships, hospitality, fitness/wellness, or a related field
• Highly organized with strong attention to detail and follow-through
• Naturally outgoing, warm, and relationship-oriented
• Comfortable interacting with a wide range of people and building authentic relationships
• Able to manage multiple projects and priorities simultaneously
• Strong written and verbal communication skills
• Comfortable working in a fast-paced, evolving environment
• Willingness to work occasional evenings and weekends for community events
• A genuine interest in movement, wellness, culture, and building community