Founding Sr. Product Marketing Manager

Responsibilities

• Own the customer-facing layer of positioning and messaging: figure out how the same module gets described differently to a tech buyer versus a CPG buyer, then pressure-test that story in real conversations with finance leaders.
• Run market and buyer research: personas, buyer journey, and competitive and category intelligence that feed both our messaging and the product roadmap.
• Run product launches end-to-end: narrative, assets, enablement, distribution.
• Build the content engine from zero: editorial roadmap, contractor sourcing and management, briefs, editing, publishing cadence.
• Amplify our accounting experts and founders: sit with the practitioners on our team, pull out what they know, and turn it into content the profession respects — so every piece carries real credibility, not generic AI-generated takes.
• Own competitive: comparison pages, battlecards, win/loss learnings fed back into messaging.
• Clarify how we talk about pricing and packaging: we charge for outcomes, not seats, and the pricing model itself is already in motion internally. Your job is to pressure-test the naming and the story so it's crisp when it reaches a buyer, not to build the model from scratch.
• Turn customer results into proof: case studies with hard numbers.
• Build our review-site presence: partner with our customer-facing team to get happy customers onto G2 and peers, and put those reviews to work in the funnel.
• Own sales enablement so every deal conversation reflects the sharpest version of our story.

Requirements

• You have roughly 5–7 years in B2B SaaS marketing with real product marketing ownership — positioning, launches, and enablement you can walk us through and defend.
• You're an exceptional writer and a sharper editor — you can take a contractor's B-minus draft or an accountant's brain-dump and ship an A+.
• You've built from the ground up — a founding/first-marketer role, a new function, or a 0 1 product line — and you want complete ownership, not a lane.
• You can sit with a CPA for an hour and come out with something the profession would actually read. You find technical domains energizing, not intimidating.
• You manage yourself: at seed stage there's no playbook, no brief, and no one to escalate to.
• You're in New York and excited to build in person, five days a week.

Preferred

• Our product is deeply technical accounting and finance. Product marketing craft comes first — but direct domain experience is highly preferred and will set your application apart:
• You're a CPA, or spent time in audit, controllership, or FP&A before moving into marketing.
• You've done product marketing or content for accounting or finance software, or for the fintech stack around the CFO.
• You've sold to or marketed to finance leaders and can speak their language on day one.