Responsibilities

• Own day-to-day content calendar, publishing, and community engagement across LinkedIn, with active testing and expansion into X, Instagram, and other emerging platforms
• Build and manage a network of industry voices, thought leaders, and content amplifiers to syndicate and extend reach
• Partner with founders and executives to develop and publish their thought leadership voice on social
• Maintain consistent brand voice and tone across all platforms and content
• Manage community engagement day-to-day — respond to comments, DMs, and mentions; monitor conversations and competitor activity
• Spot trends in real time and turn them into timely, on-brand content
• Produce lightweight content yourself — short-form posts, graphics, video clips, social-first edits of long-form work
• Partner cross-functionally with Content, PMM, Growth, and Sales to align messaging with broader campaigns and product moments
• Define and report on social metrics — followers, impressions, engagement, share of voice, and contribution to pipeline

Requirements

• 3+ years of social media experience, ideally with B2B brands
• Hands-on content creation chops — strong writer, comfortable with basic design and video editing tools (Canva, CapCut, Adobe, etc.)
• Deep platform fluency across LinkedIn, X, Instagram, and other social platforms — you know what works, what doesn't, and why
• Familiarity with social analytics and scheduling tools (Sprout Social, Hootsuite, HubSpot, native platform insights)
• Instinct for what's culturally relevant and trending in real time
• Partnership instincts — comfortable reaching out to creators, thought leaders, and external voices to build amplification networks
• Strong attention to brand voice and detail
• Energy for fast iteration in a small team

Preferred

• Experience growing an executive or founder presence on social
• Experience working with creators or influencers in a B2B context