Responsibilities

• Positioning and messaging. Own the messaging architecture for Synthpop's platform, solutions, and priority healthcare workflows. Translate technical capabilities into differentiated value for clinical, operational, financial, and executive buyers.
• Campaigns and launches. Build a repeatable launch engine for focused product campaigns, from audience insight and narrative development through landing pages, demos, content, enablement, and post-launch learning.
• Customer and market intelligence. Develop a deep understanding of health systems, health plans, provider organizations, DME/HME operators, partners, competitors, and market dynamics. Turn customer evidence into sharper positioning, roadmap input, and go-to-market priorities.
• Product storytelling and demos. Create compelling product narratives, demo flows, use-case pages, solution briefs, and customer-facing content that connect Synthpop's AI agents to concrete operational and patient outcomes.
• Sales and customer enablement. Equip revenue teams with pitch decks, talk tracks, objection handling, proof points, ROI stories, competitive guidance, and training that improve consistency and confidence in complex sales cycles.
• Cross-functional orchestration. Partner with Product and Engineering on roadmap context; with Sales and Customer Success on field insight; and with Design, Brand, and Demand Generation to ship cohesive campaigns quickly.
• Measurement and iteration. Define success metrics for launches and assets, evaluate performance and qualitative feedback, and continuously improve messaging, channel strategy, and campaign execution.
• The product marketing foundation. Establish the operating rhythms, templates, research practices, launch tiers, content standards, and source-of-truth materials that will scale with the company.
• What success looks like. Synthpop has a clear, differentiated messaging that customers and internal teams can repeat consistently.
• Priority campaigns move from concept to market quickly, with strong narratives, high-quality assets, and accountable launch plans.

Requirements

• 5+ years of product marketing experience in B2B software, including meaningful ownership of positioning, messaging, launches, and sales enablement.
• Direct healthcare experience working with health systems, health plans, provider organizations, or healthcare operations teams; you understand how care delivery, reimbursement, and administrative workflows shape buying decisions.
• Demonstrated zero-to-one experience building product marketing capabilities, launching a new product or category, or operating as an early marketing hire in a startup or high-growth environment.
• Exceptional writing and storytelling skills, with a portfolio of messaging, launch, content, or enablement work that makes complex products clear and compelling.
• Ability to move fluidly between strategy and execution - from market segmentation and positioning to drafting a landing page, structuring a demo, or polishing a sales deck.
• Strong customer discovery and synthesis skills; you can identify patterns across interviews, field feedback, product data, and competitive research.
• Strong cross-functional judgment and influence, especially with Product, Sales, Sales Engineering, Customer Success, Design, and executive stakeholders.
• High ownership, urgency, attention to detail, and comfort making progress with incomplete information in a continually changing environment.
• Ability to work from the Boston/Cambridge office at least three days per week in steady state.
• High level experience using Coding agents

Preferred

• Experience marketing healthcare AI, workflow automation, enterprise SaaS, or another technically complex product in a regulated environment.
• Knowledge of patient access, referral intake, eligibility and benefits, prior authorization, claims follow-up, revenue cycle, DME/HME, or payer operations.
• Experience marketing to multiple buyer personas across operations, clinical leadership, finance, IT, compliance, and the C-suite.
• Experience building high-fidelity demos, ROI tools, customer proof, competitive programs, or analyst-facing narratives.
• Familiarity with modern content, design, analytics, and AI-assisted product marketing workflows.

Benefits

• Health Coverage: 100% employer-paid medical, dental, and vision insurance for employees and dependents
• Retirement: 401(k) with up to 4% employer match
• FSA & HSA Programs: Flexible Spending Accounts (FSA) and Health Savings Account (HSA) contributions
• Disability & Life Insurance: Employer-paid short-term disability and basic life insurance
• Dependent Care: Employer contribution to Dependent Care FSA
• Flexible Work: Flexible working arrangements and remote-first culture
• Paid Time Off: Flexible PTO
• Parental leave: Generous leave to support new parents
• Professional Growth: Opportunities for professional development and growth