Responsibilities

• Create the product category. Nickel is the financial system America's core industries will run on. Your job is to help us own that category, win it, and make Nickel synonymous with it.
• Own the product narrative. Translate what our products do into a story that resonates with industrial business owners and own the messaging for every customer touchpoint
• Launch new products. Turn new products and features into marketing moments and generate customer demand before they launch
• Build the content engine. Write and produce product landing pages, case studies, newsletters, and social media posts that educate the right buyers and drives them to act.
• Run the community. Create the place where Nickel customers hang out, swap tips, share workflows, and help the team improve the product

Requirements

• 4 to 8 years of PMM, product or generalist startup experience, ideally with hybrid PLG and sales-assisted GTM
• You know how to build a product marketing function from scratch and thrive in the ambiguity that comes with an early-stage company
• You’re an exceptional writer and storyteller. You can translate complex products into clear, compelling messages that resonate with busy, non-technical business owners
• You are deeply data-driven. You track what is working, know which metrics matter, and use data to make clear recommendations on where to invest and where to pull back.
• You know how to work across functions to build a cohesive product message and bring everyone along on the strategy

Preferred

• Huge plus if you have experience with fintech, payments, or social media

Benefits

• Competitive Pay & Benefits:  Backed by leading investors, we offer strong salaries plus equity so you share in our success.
• Fully Covered Health Insurance: We provide top-tier health, dental and vision insurance and cover 100% of the premiums
• Room to Grow:  We're building a team of ambitious, high-performing people who will grow with the company. As Nickel scales, so will your role, responsibilities, and compensation.
• Other benefits include free lunch daily, gym and wellness stipends, and offsites in incredible locations