Responsibilities

• Own go-to-market end to end. Lead the strategy and execution for a product or segment across positioning, messaging, buyer research, launch, and enablement. You set the plan and you ship it.
• Develop the positioning and narrative. Define what each product is, who it's for, and why a brand should choose us over a legacy bank or a point solution. Tie the products into one story about growing customer lifetime value, so we sell a platform rather than a set of features.
• Create market-making moments. Identify the launches, data, and campaigns that put Imprint in the conversation and drive differentiation, then build and run them so they land.
• Partner across the product lifecycle. Work closely with Engineering to influence what gets built and how it's priced and packaged, then carry it through launch and into adoption.
• Enable the field. Build the decks, one-pagers, case studies, and talk tracks that our partnerships team and founders use to win, and keep them sharp as the product set grows.
• Own competitive intelligence. Tear down how legacy issuers and newer players position themselves, run win/loss analysis, and feed what you learn back into our messaging and our roadmap.
• Build the proof. Partner with our customers and our data team to turn real results into numbers and stories the market can trust, the kind a prospect can verify and a partner will repeat.

Requirements

• Five or more years in product marketing, ideally with time spent launching products rather than maintaining them. Fintech, payments, or enterprise B2B background helps, since our buyers are payments leaders and their technical counterparts.
• A GM mentality. You think in outcomes rather than deliverables, and you're comfortable owning a number and the plan to hit it.
• Exceptional writing and storytelling. You can take something complicated and make it land in a sentence, and most of this job is turning fuzzy internal thinking into sharp external language quickly.
• Comfort as the first and only team member. You operate well with a direction and a lot of white space rather than a brief and a team, and you build the function while doing the work.
• Fluency with modern tools. You use AI to move faster on research, drafting, and competitive work, and you're genuinely curious about where it's headed, since it sits at the center of what we build and sell.
• High standards and high velocity. You move fast and ship polished work, and you back your positioning with data rather than adjectives

Benefits

• Competitive compensation and equity packages
• Leading configured work computers of your choice
• Flexible paid time off
• Fully covered, high-quality healthcare, including fully covered dependent coverage
• Additional health coverage includes access to One Medical and the option to enroll in an FSA
• 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
• Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity