Responsibilities

• Brand and messaging: Define who we are and what we stand for. Own the website narrative, buyer personas, and ICP.
• Organic growth: Build content pillars, a publishing cadence, and thought leadership across social, blog, newsletter, and events.
• Demand generation: Layer SEO, PR, partnerships, and paid onto a strong organic base. Brief and manage an external agency for campaigns.
• Onboarding and nurture: Build sequences for different segments of our pipeline that support conversion and retention.

Requirements

• 5+ years of progressive marketing experience
• A generalist: brand, content, growth, and demand gen
• You have built marketing from 0 to 1 at an early-stage company
• Equally strong in strategy and execution — you can write the playbook and run the plays
• Familiarity with tech or B2B SaaS; genuine curiosity about the space at minimum