Responsibilities

• Own marketing end-to-end as the company's first and founding marketing hire.
• Build and scale brand identity and social presence ahead of consumer launch.
• Lead go-to-market strategy and communications for the wearable device.
• Develop and manage influencer, creator, and community partnerships at scale.
• Design and grow the marketing organization as the team expands.

Requirements

• 2–3+ years of marketing experience with a proven track record in consumer hardware wearables.
• End-to-end ownership of brand, social, communications, and product launch — not just one slice.
• Deep expertise in social media and community management for consumer brands.
• Demonstrated experience building influencer and creator partnerships at scale.
• Hands-on, scrappy operator who can execute without a large team or budget.
• Experience leading or scaling a marketing org, including hiring and people leadership.
• Strong consumer taste and instinct — background in consumer goods or consumer social preferred; B2B-only backgrounds are not a fit.
• Based in the San Francisco Bay Area and able to work on-site in San Francisco.