Responsibilities

• Produce and iterate on image and video assets using generative AI tools (e.g., Gemini, CapCut, DaVinci Resolve, and emerging platforms), prompting techniques, and storyboarding — directly creating campaign-ready content, not briefing others to do it
• Lead AI content adaptation workflows: take base Masterbrand campaign assets and localize them across markets and hotels using AI-powered image and video generation/adaptation
• Execute end-to-end GenAI production for original assets — from concept through finished deliverable — including converting hotel stills to video, creating organic social content, and producing localized campaign variations
• Direct and quality-control in-house editing team who handle formatting, colorgrading, packaging, and last mile delivery, ensuring final output meets brand and technical standards
• [Future state] Direct broader in-house studio team on new tools and workflows for broad scale AI-enablement across all studio work

Requirements

• Works as a maker first — this is a hands-on production role
• [Future state] manager/influencer — this role will need to direct/coach and support adoption of successful tools and workflows across the entire studio
• Operates at the frontier of fast-changing AI creative tools and brings new capabilities into production without waiting for formal evaluation cycles
• By month 3: Establish the in-house AI creative production workflow end-to-end, deliver first wave of hyperlocalized campaign assets across priority markets, and onboard offshore editing support
• By month 6: Scale production throughput toward ~10 videos per year alongside adapted image assets, operating across all four production archetypes with measurable cost and speed advantages versus agency-only delivery
• By month 12: Demonstrate a proven, repeatable in-house production model with a documented track record of output quality, speed, and cost efficiency that justifies scaling the team with additional hires
• [Future state] AI-enablement across broader studio team
• This role will be part of building the in-house muscle that makes AI-powered creative production real, not theoretical. It’s an early hire in what will scale over time, so the person needs to produce at a high level today and help prove the model that justifies future investment.