Responsibilities

• Driving patient and provider acquisition through owned, earned, and paid channels.
• Building and maintaining positioning and messaging across our diverse stakeholder mix — patients, providers, referral partners, payers, and enterprise partners.
• Running lifecycle marketing programs to improve conversion and retention across both funnels.
• Enabling the broader team with the assets, content, and tooling they need to sell and onboard effectively.
• Supporting contractor relationships and, over time, helping hire and manage additional marketing resources as the team grows.

Requirements

• Healthcare marketer at heart. You've done this before in healthcare and know the landscape well — how different provider specialties think, how to talk to payer audiences, and how to translate complex product capabilities into messaging that resonates with very different types of buyers and users.
• Relentlessly resourceful. You lean heavily on AI across your workflows — content, SEO/GEO, creative, research — well beyond basic use. You can self-serve on website updates, work comfortably in analytics tools like Mixpanel, and take a design template and turn it into something polished without needing a designer in the loop.
• A doer first. You're senior enough to have strong judgment and work independently, but you're not looking for a large team to manage — you want to build and do the work yourself.
• Wired for ambiguity. You thrive in early-stage environments where the roadmap isn't always clear and the highest-leverage thing to work on changes week to week. You don't wait for perfect conditions — you create momentum.
• Healthcare marketing experience is required — ideally across both provider-facing and patient-facing contexts.
• You've built or significantly contributed to go-to-market motions in a startup or high-growth environment.
• You've got a track record of driving measurable acquisition and engagement outcomes, not just producing content.
• You're comfortable owning strategy when needed but default to execution.

Other