Founding Marketer

Responsibilities

• Own Spur’s content and point of view
• Develop a distinctive content strategy that makes Spur a must-follow company for leaders across e-commerce, product, engineering, and QA.
• Turn customer insights, product expertise, market trends, and original ideas into compelling content across LinkedIn, the Spur website, customer stories, thought leadership, and other channels.
• Build a consistent publishing engine from ideation through writing, editing, distribution, and measurement.
• Partner closely with Sneha and the team to turn their expertise and customer conversations into content that earns attention.
• Develop customer stories that turn Spur’s existing roster of marquee brands into powerful proof points.
• Build the category
• Help establish validation systems as a new category and position Spur as the company defining it.
• Develop messaging and narratives that expand the market’s understanding of Spur beyond traditional QA and testing.
• Own how Spur communicates its differentiation as AI changes both how software is built and how buyers discover products.

Requirements

• You have roughly 5–8 years of marketing experience, ideally in B2B SaaS, e-commerce technology, AI, or another fast-moving technology company.
• You’ve been an early marketing hire, a #1 or #2 marketer at a startup, or a highly autonomous individual contributor who’s ready to own the function.
• You’re an exceptional writer and storyteller. You can take a complex technical product and turn it into a clear, compelling idea people remember.
• You are deeply interested in content and distribution. You don’t believe great content ends when you hit “publish.”
• You understand modern SEO and how discovery is evolving through AI tools and GEO.
• You’re comfortable with growth and performance marketing fundamentals and can run experiments yourself or effectively manage specialists when needed.
• You know how to partner closely with sales and think about marketing as a revenue driver, not a separate brand function.
• You’re analytical enough to measure what’s working without needing perfect attribution before making a decision.
• You’re comfortable moving between strategy and execution. You might define Spur’s category narrative in the morning and rewrite a landing page yourself that afternoon.
• You thrive in the ambiguity and pace of an early-stage startup and would rather create the playbook than inherit one.

Preferred

• Bonus points if you’ve marketed to e-commerce or consumer brands and already speak the language of the customers we serve.