Founding Marketer

Boston, MA (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end marketing funnel across paid, retention, SEO/content, creators, data, and social.

  • Own end-to-end marketing funnel across paid, retention, SEO/content, creators, data, and social.
  • Must-have: hands-on experience building a complete marketing pipeline in a fast-paced startup.
  • Standout: proven ability to drive 0-to-1 growth with data-driven experiments and cross-channel execution.

Job Description

Own end-to-end marketing funnel across paid, retention, SEO/content, creators, data, and social.

  • Own end-to-end marketing funnel across paid, retention, SEO/content, creators, data, and social.
  • Must-have: hands-on experience building a complete marketing pipeline in a fast-paced startup.
  • Standout: proven ability to drive 0-to-1 growth with data-driven experiments and cross-channel execution.

Responsibilities

  • Everything Marketing - own the entire funnel from top to bottom from definition,
  • Paid Acquisition - data and creative
  • Retention Marketing - Leverage our extensive Klaviyo mailing list for email and SMS to drive value through campaigns and flows
  • SEO/Content - REEKON is a content machine and this role will help continue highlighting applications, use cases, and make all roads lead back to REEKON
  • Creator and Influencers - source, onboard, and manage partnerships to highlight applications and in field use cases
  • Data/Analytics - Understand and put together which data matters and use to inform what we should be focused on
  • Social Media - Work with team to push our thriving social media content to continued new heights

Requirements

  • Data and creative minded individual who has been in the weeds of building and executing a complete marketing pipeline from scratch and achieved exceptional results. Hustle and figure-it-out attitude with experience working with consumer goods or in a high paced startup environment.

Preferred

  • You have accomplished something exceptional in your marketing career going from 0 to 1 and seen proportional business results (scaled paid ads, grown social media account, etc)
  • Creative mind driven by data and experiments to create unified campaigns
  • Expert in paid acquisition and marketing funnel development with deep executional understanding of Meta and Google Ads execution
  • A member of all of the ecommerce, growth marketing, forums/sub reddits, and slack channels and know the latest trends and tricks of the trade
  • Strong ecommerce fundamentals and understanding how to apply to technology and education heavy products
  • Entrepreneurial spirted with companies/agencies/projects you’ve run whether full time or as side hustles
  • When something you need doesn’t exist, you find a way whether its building a tool or talking to the right person, or questioning the need in the first place
    REEKON Tools logo

    REEKON Tools

    REEKON Tools is leading the next wave of power and measurement tool innovation by integrating modern advances in technologies, materials and processes with traditional fabrication tools in order to deliver order of magnitude improvements to professionals in regards to speed, functionality, safety, and/or workflows.https://reekon.tools/careers

    Founded in 2020
    Boston, Massachusetts, USA
    16 employees (3 in marketing)

    Traffic Signals

    Monthly Visitors
    57.6K
    Monthly Google Ads Budget
    $16
    Traffic Source Mix
    Search
    37.4%
    Direct
    44.8%
    Referral
    4.2%
    Social
    12.2%
    Paid
    1.2%

    Headcount Trend

    Current headcount: ~16

    Marketing Team

    Marketing Team Size
    1 (6% of company)

    Funding

    Total Funding
    $6.4M
    Last Raise
    $4.2M
    Product Crowdfunding, 4 years ago

    Funding History

    • May 2022
      Product Crowdfunding • $4.2M
    • Aug 2020
      Product Crowdfunding • $950K
    • Jun 2020
      Product Crowdfunding • $1.3M

    Recent News