Responsibilities

• Market & category architecture
• Define the category narrative and GTM messaging from first principles, aligning platform, product, and value propositions across B2B, B2B2C, and ecosystem stakeholders.
• 0→1 GTM system design
• Architect the initial go-to-market strategy, including ICP definition, adoption loops, distribution leverage, pricing and packaging inputs, and expansion paths.
• Alpha & beta launch leadership
• Design and run alpha and beta programs, including early-adopter recruitment, design-partner engagement, feedback loops, and iteration cadence in close partnership with product and engineering.
• Ecosystem-led growth
• Establish and scale strategic partnerships that accelerate distribution, credibility, and platform adoption across AI, commerce, and infrastructure ecosystems.
• Community building & stewardship
• Build and nurture early communities of customers, partners, and advocates—turning early users into co-creators and long-term champions of the platform.
• Messaging through evolution
• Own company, platform, and product messaging from stealth through early scale as the market, product, and narrative mature. Build the brand architecture, voice, and trust signals required for a multi-sided, AI-native platform where credibility is a prerequisite for adoption.
• External narrative shaping
• Lead thought leadership and market education across media, partners, customers, and the broader ecosystem.
• Founder-level collaboration
• Work in lockstep with product and technology leadership to ensure GTM, product, and platform strategy evolve together.
• Function build-out
• Build and scale the growth, marketing, and partnerships function over time—starting hands-on, evolving into leadership.

Requirements

• 12+ years of experience across growth, GTM, partnerships, or commercialization roles
• Proven 0→1 experience launching new products, platforms, or categories
• Deep familiarity with commerce, marketplaces, payments, SaaS, or platform businesses
• Experience with B2B2C and/or multi-sided ecosystems
• Strong strategic storytelling and positioning skills
• Comfort operating alongside technical founders and product teams
• Founder-level ownership mindset with hands-on execution ability

Preferred

• Experience with AI-native products, developer platforms, or infrastructure-led growth is a strong plus