Responsibilities

• Talk to customers every day. Go deep on why people love MIRA and what we can do to make it better for all our users. Your insights will directly lead to product decisions.
• Explore new channels and business models. Establish partnerships with teams that need captions or translation, line up creator and retail partners, and test new offers.
• Drive creative strategy. Come up with campaigns, content, themes, and test them on social and paid channels. Ideas often go live within a few days.
• Own our social channels. Post regularly, reply to comments, and grow the accounts.
• Make content on camera if you’re up for it. Expect light design and video editing.
• Know the smart glasses market better than anyone. Run the competitive analysis and positioning research behind our answer to “Why Mira instead of ____?”
• Email and content. You’ll be writing email newsletters and updates, telling our story, and helping us grow our tribe of true believers.

Requirements

• You believe the future of personal computing is smart glasses.
• People like talking to you. You’re good on the phone and good at building relationships with customers and partners.
• You’ve done hands-on GTM, an early-stage consumer startup, or your own business, ideally across paid ads and organic social.
• You have a good eye and can handle graphic design and simple video edits.
• You stay organized under pressure and learn fast.
• You’re an incredible storyteller and writer.

Preferred

• Bonus points if you’ve run your own consumer brand, grown an audience with your own content, or are comfortable on camera.
• Sales, business development, partnerships, sponsorships, and product experience all help too.
• Owning a pair of smart glasses and having opinions about them.