Founding GTM Lead

New York City, NY (Remote)

$150K/yr – $185K/yrSenior Level4+ years expFull time

Posted 4 days ago

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Job Summary

Own early GTM execution across community, content, partnerships, and targeted outreach with design partners and early customers, while shaping positioning and collecting market feedback.

  • Lead demos, pilots, and structured feedback channels
  • Collaborate with product on ICP, messaging, and pricing

Job Description

Responsibilities

  • Own early go-to-market execution across community, content, partnerships, and targeted outreach.
  • Build and manage relationships with design partners and early customers across creator, studio, and agency segments.
  • Recruit and organize participants for ongoing product research and testing cycles.
  • Drive early commercial conversations, demos, pilots, and structured feedback channels.
  • Collaborate closely with product leadership on positioning, messaging, ICP definition, and pricing strategy.
  • Provide clear, structured market feedback to accelerate product decision-making.
  • Track the competitive landscape of GenAI creative tools, workflows, and evolving user expectations.
  • Represent the company externally with credibility, strong EQ, and confident storytelling.

Requirements

  • 4–8+ years in GTM, partnerships, growth, or client-facing roles at startups or fast-moving environments.
  • Proven experience in at least one GTM motion: B2B partnerships/sales (pilots, early deals) and/or B2C growth (community/creator funnels).
  • 3+ years working with or serving professional creatives at creative tools companies, agencies, creator platforms, or production studios.
  • 1–2+ years of hands-on exposure to GenAI products and workflows; comfortable using AI tools as part of daily GTM work.
  • Full-cycle sales experience: discovery, demo, negotiation, close, and building CRM/outbound sequences from scratch.
  • Strong customer-facing skills, execution-driven mindset, and ability to operate independently in ambiguous, early-stage settings.
  • Comfortable selling a product still being built; thrives in fast-paced, high-ownership environments.

Preferred

  • Background at leading creative AI or creative tools companies (e.g. generative video, image, or design platforms).
  • Experience building community or creator funnels from zero.
  • Comfort representing a technical AI product to non-technical creative audiences.

Benefits

  • Remote-friendly — open to candidates based in the US (New York preferred) or Western Europe (Zurich / Warsaw).
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Clera

Clera is the first AI talent agent: a personal headhunter that acts on behalf of top talent. We connect you to your dream job.

Founded in 2025
San Francisco, California, USA
8 employees (1 in marketing)

Traffic Signals

Monthly Visitors
32K
Monthly Google Ads Budget
$874
Traffic Source Mix
Search
21.7%
Direct
59%
Referral
4.9%
Social
12.7%
Paid
1.5%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
1 (13% of company)
Marketing Roles Posted (Last 30 Days)
11

Funding

Last Raise
Grant, 12 months ago