Responsibilities

• In your first 90 days, you'll build VESSL's US demand generation engine from zero.
• Set up attribution, conversion tracking, and reporting from scratch. This is how we know what's working. Without it, everything else is guessing. Build the data layer, automate what can be automated, and make every dollar and hour accountable.
• Build and run paid search, paid social, and SEO programs targeting AI/ML engineers, research computing leads, and AI infrastructure buyers. Own top-of-funnel: from first impression to sign-up.
• Own what happens after sign-up. Activation, conversion, retention. Run landing page experiments, onboarding optimization, and activation campaigns on cloud.vessl.ai.
• Build the content strategy that drives inbound demand. LinkedIn (ghostwriting + brand), technical blog amplification, case studies, email newsletters, event collateral.
• Represent VESSL at conferences, meetups, and developer events. Build community presence in the spaces where AI/ML infrastructure buyers spend time.
• Use AI tools (Claude, automation platforms, scripting) to produce creative at scale, analyze campaigns, and compress workflows. You're not afraid of a terminal. You see AI as the way a single person builds what used to take a team. We give you unlimited Claude Code tokens. The stage is yours.

Requirements

• 3 to 5 years in growth marketing
• ideally at a B2B SaaS, developer tools, or infrastructure company
• built a growth function or channel from scratch before, with limited resources and high ambiguity
• track record in PLG environments
• think about activation, not just acquisition
• set up paid acquisition, measure attribution, and build lifecycle campaigns
• write copy that AI/ML engineers and infrastructure buyers actually read
• On-site in San Francisco
• AI-native or close to it. You've already shipped work using AI tools that would have taken a team without them.

Preferred

• Bonus: You've marketed to AI/ML engineers, research labs, academic institutions, or infrastructure buyers before.
• You've worked at a company where the product was technical and the buyer was an engineer.

Benefits

• Medical, dental, and vision insurance
• Basic Life and AD&D insurance
• 401(k) retirement Savings plan
• Unlimited PTO