Responsibilities

• Own the top of the funnel end to end: paid on Meta and Google first, then lifecycle, then everything that compounds around them.
• Run a creator program. A six-figure monthly Meta budget needs 400 to 500 fresh creatives a month to keep working. That is a program you build with creators and agencies, not a set of ads you write.
• Build an affiliate program and treat it as a real channel. Revenue share, a reason for people to earn before they are customers, and a public place to sign up.
• Build a content engine with the product itself as the subject. Use Sauna to do your own job in public, and show real work rather than talking about capabilities.
• Ship programmatic SEO and AEO with an engineering partner. Answer engines cite YouTube, Reddit, and credible third-party coverage, so the work runs wider than our own pages.
• Write the copy yourself. Landing pages, ads, emails, posts, video scripts.
• Run launches end to end: positioning, copy, social, email, video brief, press, community.
• Report one number every week: how many new people heard about Sauna and came to look, and what each one cost.

Requirements

• Minimum:
• - You have run actual ads with your own hands. You picked the channel, wrote the creative, set the budget, read the numbers, and killed what was not working. You get a real budget here, so this is a floor.
• - You understand what a conversion event is, why match rate matters, and what happens to a campaign when tracking is half broken.
• - You have taken something from unknown to known. A product, a newsletter, a channel, a community, or your own company. You can tell me the starting number, the number a year later, and what you did in between.
• - You are a systems thinker. You can step back from a task, map the whole system your job sits inside, and say which parts a machine should be doing.
• - You have built something that does part of your job for you, with a feedback loop in it. Not a chat thread with context in it. A loop that gets better because you corrected it.
• - You write unusually well. Punchy, specific, opinionated, and able to hold someone else's voice.
• - You know what is working on X, YouTube, LinkedIn, and TikTok this month.
• - You are technical enough to ship a landing page and brief SEO work without filing a ticket for every change.

Preferred

• Bonus and genuinely not required:
• - You have priced or grown a usage-based product and know why LTV to CAC is not enough when inference is your cost of goods.
• - You have run a UGC creator program or an affiliate program at real volume.
• - A portfolio of work that traveled, with the numbers attached.
• - Existing relationships with creators, newsletters, or AI community distribution channels.
• - Already using Sauna, or something like it, as part of how you work.

Benefits

• Standard Wordware benefits: medical, dental, and vision; daily lunch and dinner in the office; 401(k); gym budget; the Presidio office with a sauna and the beach across the road.