Responsibilities

• Drive customer acquisition directly — outbound, warm intros, communities, partnerships: hands-on growth, not just managing channels.
• Build and own the compounding demand channels as they prove out: content + SEO, app-store / marketplace presence, paid acquisition, and email/lifecycle.
• Turn Acurrate’s differentiators — profit forecasting, flat pricing, the end-to-end lifecycle — into messaging and campaigns that convert.
• Run experiments; measure CAC, conversion and payback; double down on what works.
• Own the self-serve funnel: free trial → paid.
• Use AI tools across everything you do to punch well above your weight.
• Partner with the founder on positioning, messaging and the GTM roadmap.

Requirements

• 3+ years in growth / performance marketing / demand generation, ideally at an early-stage SaaS, DTC/e-commerce, or creator-tooling company.
• A proven customer-getter. You’ve personally driven early-stage acquisition or moved a self-serve funnel, and you have the results to show it — not a brand-only or purely strategic marketer.
• Full-funnel and multi-channel: comfortable across direct outreach, content/SEO, partnerships/community, paid, and lifecycle.
• Genuinely fluent with AI tools, using them daily to multiply your output.
• Scrappy, autonomous, and energised by ambiguity in a fast-moving, founder-led environment.

Preferred

• Experience marketing to DTC / e-commerce brands, or within the creator economy / influencer marketing.
• App-store / marketplace ASO experience.
• Strong copywriting and a good eye for design.