Responsibilities

• Socials: Drive our content strategy across the org and streamline our branding / messaging across social channels / review platforms.
• SEO: Continue to build upon our strong SEO growth with our fabulous SEO advisor (Irina Maltseva)
• Product led: Work with engineering to build growth loops into our product (30% of our current inbound leads come from existing customer referrals).
• Other: We have exciting ideas around OOH / influencer advertising that we want to execute on
• Build out partner channels: We get 35% of our inbound leads from partners (accounting / tax firms, other fintech software providers). We want to double down on that in the US and especially internationally.
• Set up international GTM operations: What we do best is international and it continues to be our strategic focus into 2026. You'll need to help build out our growth channels in these regions and may even set up there for a period of time.

Requirements

• Proven experience build out growth channels in a B2C or B2B software platform.
• Early-stage startup experience (building processes from scratch).
• You have a presence on social media and can drive engagement (i.e. you're vocal)

Nice to have

• A network in the CFO / finance / accounting community.