Responsibilities

• Own Demand Strategy: Design and drive Clasp's full-funnel demand generation strategy, from awareness through meetings booked, across paid, organic, ABM, and partnership channels
• Instrument the Funnel: Own the tracking and reporting of Clasp's demand funnel metrics inside HubSpot: MAL, MQL, SQL and CAC. Build the dashboards, define the MQL-to-meeting attribution, and bring actionable insight to leadership. You will own how these metrics are defined, tracked, and reported within Hubspot, and building them early will enable near-term reporting on your success with driving contacts from awareness to meeting booked.
• Optimize the Infrastructure: Maintain and iterate on the systems and campaign tracking that run the marketing engine, so every campaign has clean, attributable data from launch through close. Report lead-volume attainment and meeting-conversion against target with full transparency, including when results fall short and why
• Drive Content Demand: Lead Clasp's thought-leadership agenda (white papers, reports, blog, video), webinars, and content partnerships, starting with our existing backlog and assets to surface what a prospect needs to see next, not just what's easiest to produce
• Decide which channels reach more of the right audience and drive leads to the team, including LinkedIn (organic and paid), Google search, AI-driven channels, channel partnerships, and paid webinars, and own the strategy behind them
• Partner with the Website Marketing Manager on the ownership of Clasp's B2B web presence ( clasp.com/employers ) with the goal of building traffic and conversion
• Actively solicit content and campaign ideas from across the team, treat them as testable hypotheses rather than finished plans, and run fast experiments to see what actually moves pipeline, doubling down on what works and killing what doesn't
• Cross-Functional Partnership: Build a documented feedback loop with Sales on lead quality.
• Operate with high agency and a roll-up-your-sleeves mentality in a lean, early-stage environment. Surface risks and performance gaps proactively, with a diagnosis and a proposed fix, before being asked

Requirements

• 5+ years in B2B demand generation, including at least 2 years building a demand engine from zero at a Series B-or-earlier startup.
• Demonstrated ability to operate as the sole hands-on marketing hire on a lean team, while being ready to direct a second team member's execution as the function grows. This is 90% individual-contributor work today, and results, not title, are what will earn the people-leadership piece.
• You defined the funnel stages and metrics yourself; you did not inherit someone else's playbook.
• Proven ownership of a lead-volume target, with the numbers to back up attainment, misses included. You can state the number, the target, and exactly what drove the gap
• Hands-on experience configuring lead scoring, attribution, and campaign tracking inside HubSpot. You can walk through exactly how you built it, not just how you read someone else's dashboard
• A track record of setting channel and content strategy rather than executing someone else's brief: you decided where to spend, cut what didn't work, and can quantify the impact of the calls you made

Preferred

• Experience marketing to healthcare/HR enterprise buyers (CHROs, VPs of TA, HR execs) or adjacent enterprise/clinical audiences
• High agency: builds and fixes things without waiting to be told, and tells leadership the truth about what's working and what isn't, especially when it's bad news
• Obsessed with efficiency and outcomes: measures the work by qualified lead impact, not activity, kills what isn't working fast rather than letting it run on habit, and leverages AI tooling to maximize speed and effectiveness
• Delivers beyond expectations: treats targets as a floor, not a ceiling
• Brings fresh ideas and challenges assumptions: pushes back on channel, messaging, and process decisions with data and reasoning, rather than defaulting to consensus or precedent

Benefits

• Competitive cash and equity compensation
• Health benefits (health, dental, & vision), 401k
• Commuter benefits
• Flexible PTO policy
• Opportunities to grow and perform in a fast-paced environment alongside a stellar team.