Responsibilities

• As our Founding Demand Gen Lead, you'll build and own the entire demand engine from day one. No endless approval chains, just you, the founder, and a mission to revolutionize how companies hire.
• You'll transform our deep product truth into compelling stories that connect with executives who are desperate for a better way.
• Your campaigns won't just generate leads. They'll spark conversations, shift perceptions, and create a category.
• 30-Day Deliverables: Complete a comprehensive product deep-dive and deliver a compelling presentation to the team that demonstrates mastery of Intertru.ai's offering, methodology, and competitive positioning.
• Conduct 10 customer discovery interviews to refine our Ideal Customer Profile (ICP) and validate messaging hypotheses.
• Build Demand Engine v1. Launch lightweight campaign to drive awareness and start generating qualified leads via lead scoring system.
• 60-Day Deliverables: Launch 3, multi-channel campaigns (email, LinkedIn, PR) designed to generate at least 50 qualified leads and drive measurable engagement with target accounts.
• Establish and implement a lead scoring system that improves lead quality by 25% and ensures tight alignment between marketing and early sales efforts.
• Secure 2 PR or influencer partnerships that position Intertru.ai as a thought leader in the hiring and talent intelligence space.
• 90-Day Deliverables: Operationalize the demand engine with a repeatable content calendar, social posting cadence, and reporting dashboard that tracks campaign performance, lead quality, and pipeline contribution.
• Generate a total of 150 qualified leads and contribute to at least 5 sales opportunities in active pipeline stages.
• Present a 90-180 day growth plan to leadership that includes campaign performance insights, key learnings, and a roadmap for scaling the demand generation team and strategy.

Requirements

• A love for tinkering. Passion for demand generation, growth marketing, or performance marketing, ideally in a B2B SaaS or tech startup environment.
• Hands-on experience building and executing demand generation strategies in B2B SaaS or high-growth tech environments.
• Proficient with LinkedIn advertising, email marketing platforms, marketing automation tools, and basic CRM systems for lead tracking and scoring.
• You understand which AI platforms work best for different applications and you are scrappy!

Preferred

• Bonus points if you've worked with early-stage startups, built marketing teams from scratch, or contributed to category creation and positioning efforts.