Founding Content Marketing Manager

Responsibilities

• Own the content roadmap and SEO/AEO plan, with a fast monthly cadence of blog articles and pillar content such as guides and tools.
• Publish in-depth playbooks like Hyphenate’s revenue-recognition playbook, original research reports, and customer case studies such as the HiBid and Kiteworks stories.
• Build and run the webinar program, and create content for Hyphenate’s speaking sessions with the Events & Field Marketing hire.
• Grow organic search traffic and get Hyphenate cited as a source in AI-assistant answers about autonomous finance. You’ll be measured on both.
• Build a bench of vendors and contractors, including CPA writers and an SEO agency, as the program proves itself.
• Move fast and keep the bar high. We’d rather publish fewer, deeper pieces, so filler ebooks and generic guides don’t ship.
• Work closely with the VP of Marketing on brand tone, key messages and how Hyphenate wants to be perceived.

Requirements

• 5-8+ years of experience in content marketing, ideally at a B2B SaaS or tech company.
• You’ve given a company a point of view the market recognized as its own, and you’re willing to argue for it.
• You plan before you write, get stakeholders aligned on the roadmap, and are a strong writer and editor yourself.
• You’ve run an SEO program and can explain what moved rankings and what didn’t.
• Curious about how finance teams work. You’d sit with a Controller for an hour and come back with something worth publishing.
• Experience marketing to accountants or CFOs. A CPA or finance practitioner background, or hands-on fintech content experience, is ideal.
• Comfortable enough with accounting concepts (revenue recognition, close, reconciliations) to check expert-drafted content for accuracy and depth.

Preferred

• You’ve grown an organic channel from near zero into a steady source of pipeline at an early-stage B2B company, and can share the numbers.
• AEO or AI-discoverability experience, or a track record of writing about AI for a skeptical professional audience.
• You’ve managed freelancers or an agency and kept quality steady as volume grew.
• Experience at, or writing for, finance-software companies such as BlackLine, Trintech, FloQast, Diligent, Workiva, Numeric or Campfire.