Blubub

Founding Brand & Marketing Director (Beauty / Kids / Wellness)

USA (Remote)

$40K/yr – $60K/yrManagerPart time

Posted 3 months ago

Job Summary

Drive growth by owning the full consumer-market launch, paid media mix, CAC control, creator partnerships, and lifecycle optimization for a children’s wellness brand.

  • Growth engines: Launch strategy, paid media, channel testing, and funnel optimization.
  • Partnerships and storytelling: Influencers, brand positioning, and community-building.
  • Lifecycle focus: Acquisition, retention, and lifecycle marketing to drive sustainable growth.

Job Description

Responsibilities

  • DTC launch strategy
  • Paid advertising across Meta, TikTok, Google, etc.
  • Customer acquisition and CAC optimization
  • Influencer and creator partnerships
  • Brand positioning and storytelling
  • Growth experiments and channel testing
  • Ecommerce funnel strategy
  • Retention and lifecycle marketing
  • Early community-building initiatives

Requirements

  • Experience with beauty, kids, wellness, skincare, personal care, or lifestyle brands
  • Experience scaling consumer brands through paid and organic growth
  • Strong understanding of performance marketing and ecommerce analytics
  • Startup or early-stage experience preferred
  • Comfortable operating in ambiguity and helping build systems from scratch
  • Founder/operator mindset strongly valued

Salaries

Posted range

$40K/yr – $60K/yr

Taken straight from the job posting.

See all Blubub salaries