Founding Brand & Marketing Director (Beauty / Kids / Wellness) at Blubub | USA | $40K/yr – $60K/yr

Founding Brand & Marketing Director (Beauty / Kids / Wellness)

USA (Remote)

$40K/yr – $60K/yrManagerPart time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive growth by owning the full consumer-market launch, paid media mix, CAC control, creator partnerships, and lifecycle optimization for a children’s wellness brand.

Growth engines: Launch strategy, paid media, channel testing, and funnel optimization.
Partnerships and storytelling: Influencers, brand positioning, and community-building.
Lifecycle focus: Acquisition, retention, and lifecycle marketing to drive sustainable growth.

Job Description

Responsibilities

DTC launch strategy
Paid advertising across Meta, TikTok, Google, etc.
Customer acquisition and CAC optimization
Influencer and creator partnerships
Brand positioning and storytelling
Growth experiments and channel testing
Ecommerce funnel strategy
Retention and lifecycle marketing
Early community-building initiatives

Requirements

Experience with beauty, kids, wellness, skincare, personal care, or lifestyle brands
Experience scaling consumer brands through paid and organic growth
Strong understanding of performance marketing and ecommerce analytics
Startup or early-stage experience preferred
Comfortable operating in ambiguity and helping build systems from scratch
Founder/operator mindset strongly valued