Responsibilities

• Own paid media strategy for multi-location and franchise clients, deciding what should run across Google, Meta, and programmatic and configuring it through the Eulerity platform
• Build durable campaign infrastructure that holds up across hundreds of locations, including tracking and measurement setup
• Diagnose why performance moved, separating real changes from tracking, attribution, and data pipeline artifacts
• Investigate when platform output does not match intent, and work with engineering to isolate whether the cause is strategy, configuration, or a bug
• Present performance, recommendations, and next steps directly to clients and internal stakeholders
• Reconcile numbers across Eulerity, the ad platforms, GA4, and client backends when they disagree, and determine which is right
• Become a go-to expert in Eulerity's platform to support execution, identify bugs, and guide internal users
• Lead and participate in new processes, features, and strategy tests

Requirements

• 3+ years of hands-on digital media buying in the US market, agency or in-house. You have personally built, launched, and optimized campaigns. Strategy, brand, or account management roles without direct account access do not count.
• Direct Google Ads and Meta Ads Manager experience. Not oversight of an agency that ran them, not a certification without the work behind it. You should be able to explain what a campaign structure decision does to delivery, and what breaks when it is wrong.
• GA4 and conversion tracking depth. You have set up conversion actions, debugged a tag firing incorrectly, and reconciled a number that did not match its source.
• Real spreadsheet skill. Vlookups, pivot tables, and building your own pacing and performance models in Excel or Sheets.
• Client-facing capability. You have presented performance to a client or business stakeholder and handled the follow-up questions in the room.
• Skepticism about your own data. When a number looks too good, your first instinct is to verify it rather than report it.
• Comfort operating through a platform layer. You should be interested in how systems produce the campaigns rather than attached to clicking through a UI yourself.
• Technical curiosity. You do not need to code, but you should be comfortable reading documentation, following technical instructions, and working alongside engineers. We use AI tooling heavily and expect you to want to get good at it.
• In person / hybrid role. Able and willing to come to the NYC office at least 3x / week

Preferred

• Franchise or multi-location campaign management
• Experience running campaigns through a bid management, automation, or proprietary platform rather than only native UIs
• Conversion tracking setup and troubleshooting in Google Tag Manager or Meta Events Manager
• LinkedIn Ads, YouTube, or programmatic
• Hands-on experience with APIs or light scripting
• Looker Studio

Benefits

• Comprehensive benefits (Medical, Dental, Vision)
• Unlimited PTO
• In-office lunch stipend and unlimited snacks
• Commuter benefits
• 401(k) with company match
• Hybrid model (3x in office per week)
• Summer Fridays