Responsibilities

• Provide marketing input and support to the cycle planning process, including product concepting and content development for future Mustang programs
• Support pricing and volume strategy, competitive set analysis, and target customer selection to inform product and market positioning
• Contribute to the market equation, nomenclature, and branding decisions that define how Mustang shows up in the marketplace
• Lead the development and execution of marketing campaigns that elevate the Mustang brand across all channels
• Partner closely with Communications and the Mustang Brand Manager to ensure consistent, compelling storytelling from product concept through launch, and ensuring the Ford Racing narrative is clearly expressed

Requirements

• Bachelor's degree in marketing, business, or a related field
• 5-10 years of experience in product marketing, brand marketing, or a related field within the automotive or performance vehicle industry
• Demonstrated experience contributing to cycle planning, product positioning, or go-to-market strategy
• Strong understanding of branding principles, competitive analysis, and marketing campaign development
• Excellent presentation, written, and verbal communication skills, with experience presenting to senior leadership
• Proven ability to work cross-functionally with product, communications, and brand teams
• Excellent project management experience

Preferred

• Passion for Mustang, performance vehicles, and the Ford Racing brand
• Experience with pricing/volume strategy or market equation analysis in an automotive context
• Track record of leading integrated marketing campaigns from concept through execution
• Highly motivated self-starter with a flexible approach to working across fast-moving product timelines
• Experience managing agency partners in support of campaign development

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.