Responsibilities

• Implement and manage brand strategies that promote Ford Racing brand growth, and align to strategic priorities of the business.
• Validate and steer brand representation and Identity based on brand strategy that has been aligned by leadership.
• Document and track use cases to evolve the Ford Racing and Raptor brand books and ensure brand consistency based on decisions made.
• Govern the production and competition brand on vehicle strategies, livery strategies that tie to broader business initiatives.
• Manage the Ford Racing brand implementation in lifestyle and merchandise offerings, in cooperation with Global Licensing.
• Implement and govern Ford Racing branding within Experiences/GTM settings.
• Work cross-functionally within Ford Racing and broader Ford teams to support programs that leverage Ford Racing’s brand.
• Work collaboratively with On-Road and Off-Road product and racing managers, and content team to ensure consistency and accuracy of brand representation across key stakeholder topics .
• Own the Ford Racing point of view on matters related to the brand identity within Ford Motor Company.
• Support naming/nomenclature strategy and associated trademark clearances, and address trademark violations for Ford Racing.

Requirements

• Bachelor’s degree in marketing, business, or related field
• 5+ years of work experience in the field of marketing, brand or strategy
• Moderate travel will be required
• Practical knowledge in brand identity
• Strong presentation skills
• 5+ years of experience in a brand management role
• Global Brand & Enthusiast experience is a plus
• Highly motivated self-starter with excellent communication skills and a flexible approach to working hours
• Innovative thinking and ability to think strategically
• Passion for Ford Racing and what it represents to the company

Preferred

• 5+ years of experience in a brand management role
• Global Brand & Enthusiast experience is a plus
• Highly motivated self-starter with excellent communication skills and a flexible approach to working hours
• Innovative thinking and ability to think strategically
• Passion for Ford Racing and what it represents to the company

Benefits

• Immediate medical, dental, vision and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.
• Paid time off and the option to purchase additional vacation time.