FLEX Senior Manager, Digital Content Strategy at Marriott International | Bethesda, MD | $48/hr – $73/hr

Marriott International

FLEX Senior Manager, Digital Content Strategy

Bethesda, MD (Remote)

$48/hr – $73/hrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive omnichannel hotel content strategy and governance to enable reuse across systems and AI tools.

Own the end-to-end content strategy, taxonomy, and metadata for hotel content to enable multi-channel activation.
Must-have: 5+ years in content strategy with cross-channel governance.
Standout: Experience enabling AI/LLM-driven content workflows.

Job Description

Responsibilities

The FLEX Senior Manager, Digital Content Strategy (Omnichannel Hotel Content) defines and applies content strategy through systems, structure, and governance to ensure hotel content meets stakeholder and guest needs— and is structured to power omnichannel experiences as well as AI driven tools, including large language models (LLMs) and other internal and external AI applications.
Partnering closely with Product, UX, Operations, Product Catalog, and Engineering teams, this role builds omni-channel hotel content strategies by translating stakeholder goals into clear content requirements.
The Senior Manager leads audits and gap analyses to evaluate existing content, determines whether content can be reused as-is or requires restructuring, and defines specifications and best practices for new content when gaps exist.
Beyond identifying needs, this role is accountable for organizing content to enable reuse—through taxonomy, metadata, and governance—so it can be consistently authored, discovered, and activated across the ecosystem.
This role complements editorial and narrative content strategy by focusing on content foundations: structuring, categorizing, and governing hotel content so it can scale across creators (including LLMs), channels, and products while maintaining quality, consistency, and strategic intent.

Requirements

Bachelor’s degree in a relevant field such as Digital Media, Information Science, Communications, Marketing, or related discipline, or equivalent practical experience.
5+ years’ experience in content strategy, content design, digital product content, or related roles, demonstrating progressive scope, ownership, and cross functional work.
Experience defining content requirements and structures to support reuse across multiple digital channels or platforms (e.g., web, app, email, or product ecosystems).
Experience with content audits and gap analyses.
Experience developing or influencing content models, taxonomies, tagging standards, or content governance frameworks.
Possess exceptional written and oral communication skills, can develop clear, concise and logically written guidelines.
Proven ability to collaborate with cross-functional teams in support of specific business priorities.
Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements.
Adaptable and energized by change; willingness to test new approaches and drive change.
Willingness to take on and lead special initiatives and cross-functional projects as needed.

Preferred

Experience developing omnichannel or multi-product content strategies at scale, particularly in large, complex organizations.
Familiarity with structured content systems such as headless CMS, or content services/APIs.
Experience working with or influencing AI assisted content creation or enrichment, including defining guardrails, quality standards, or human in the loop workflows.
Deep understanding of travel/hospitality trends and customer behavior.
Very strong follow-up, time management, business acumen, organizational and leadership skills.

Benefits

All locations offer 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave.
Washington Applicants Only : Employees will accrue paid sick leave, 0.0384 PTO balance for every hour worked and be eligible to receive minimum of 9 holidays annually.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.

Marriott International

4.0 Glassdoor

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/

Founded in 1987

Bethesda, MD, US

204K employees (2,658 in marketing)

www.marriott.com

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