Responsibilities

• Conceive and execute content strategies that support key brand objectives, growth drivers and business timelines.
• Manage integrating content into marketing channels and website both directly and via agencies or internal partners.
• Develop plans to maximize marketing budget in partnership with agencies and internal resources to drive business objectives.
• Produce and communicate content plans and optimizations.
• Collaborate with others in marketing to produce 360 degree marketing touchpoints.
• Contribute to the overall strategy of the Retail business and clearly communicate our objectives internally.
• Develop KPIs to evaluate content success and continuously refine the platform strategy based on data insights and stakeholder input.
• Serve as the executive producer for Boutiques content, providing creative direction and ensuring all content projects meet the highest quality standards.
• Lead the production process with a collaborative mindset, ensuring transparency and inclusion across all stakeholders.
• Incorporate feedback from multiple sources—marketing, brand, leadership, and merchandising teams—into the creative process without compromising quality or vision.
• Establish workflows and processes that encourage collaboration, open feedback loops, and clarity in execution.
• Oversee legal and compliance aspects of content production, and Boutiques platform ensuring all content meets company guidelines and direction.
• Act as a liaison with brand teams, bringing diverse perspectives into the creative process to ensure content resonates across audiences.